The threat aids their camera business

By Goh Yee Von

KUALA LUMPUR: Mobile photography is invading the photography market. As the feature of mobile phone camera getting better and convenient to carry around, it has become a threat to the camera business. 

In July, Sony has unveiled 48 effective megapixels CMOS has the highest pixel count among image sensors for smartphones.


"Mobile phone is all in one, much lighter equipment to carry around to get the almost same quality of entry-level DSLR (Digital single-lens reflex) or mirrorless camera," explained by Lau Min Jun.

Surprisingly, Ng Wai Lun, 28 years old Canon concept store sales assistant claims, "The mobile photography trend did not threaten our sales but instead of boosting it."



Ng Wai Lun from Canon concept store, Lowyat Plaza.

He then reiterates that the trending that is emerging recently has less impact on their store sales.

The mobile photography helps in their accessories sales which their overall sales still remain positive.

The target audience of each shop may also affect the sales of their shop.

Ultimately said, photographer and students are the major audiences.

He claims that the reseller shop which is targeting the traveler may get affected by the invasion of mobile photography. 

He opined that mobile photography will drastically increase in the future as everyone has one mobile phone in their hands.

Most of the people nowadays are mostly focusing on the video, as mobile phone camera users are doing live on their social media such as Facebook, Instagram, and YouTube.

They may need a microphone, stand, stabilizer, lighting as their aid in producing videos or photography.


However, a video camera can likely perform as a mobile phone camera and unfortunately lacking such features as direct live, editing and sound recording.

Other than that, "Quality as in sharpness cannot be achieved by the mobile phone camera and more."

He claims that camera will have not many features to be introduced in the future except video production quality. 

As the trend now has great demands in video production, with the introduction of flexible access toward quick and easy recording application such as Snapchat, Instagram, and Facebook.

Instagram revealed that over a total of 250 million people use Instagram Stories every day.


It is very much like Snapchat's My Story feature. Facebook, which owns Instagram, has a similar Stories feature, too.

Video requires more accessories as compared to photography.

The limitation of the camera will still have the way of improvement in the video recording aspect. 



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