Undercurrent in the camera business

By Goh Yee Von

KUALA LUMPUR: European Image and Sound Association (EISA) recently announced Huawei P20 Pro as the best smartphone of 2018.




According to Huawei, the device’s camera has zero shutter lag and intelligent motion detection.

Huawei P20 can produce a photo that is sharp and detailed even delivering particularly good results in low light conditions. 

Mobile photography has been innovating in the community. 

The more advance in the camera of the mobile phone, the more damage caused in the business of camera. 


THE PEOPLE SAYS

Especially the shop, which is a reseller of all camera brands, Lim Joon Hong a 29 years old store manager of Can World camera shop reacted that their store business has been affected by the mobile photography trending.

Lim Joon Hong from Can World, Lowyat.

Their business is declining due to the consumer preferences changes. 

Based on the research, we found that most of the youth prefer to use mobile phone as a mean of taking photos in their daily life.

However, "The quality of photo taken by DSLR will always be better than any mobile phone camera."

Take iPhone 6S and Nikon DSLR D5600 as a comparison, we can see the sharpness of photo taken by DSLR is still way better as irreplaceable.

He opined that most of the mobile phone camera has built-in beautify effect which has altered the ordinary image such as Huawei, Oppo, and Vivo phones.

He claims that a mobile phone is compatible with a high technology, a variety of features and low price which has been the consideration of the consumer as compared to a higher pricing of camera which is DSLR.

"Most of our customer is student, so they may have budget concern."

Contradictory said, there are cheap cameras provided in the market which could be captivating towards students. 

This categories of camera is helping in their sales.

Lim predicted in coming future when the mobile phone may lead to a revolution between DSLR photography and mobile photography. 


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